The purpose of the Grey Wolf Project was to create a start-up company that designs organic clothing targeted at modern younger people. The goals were to reduce product waste and have a positive influence on developing customers' sustainable mindsets and ecological awareness. Everything had to be documented so I had a group task where we discuss the branding strategy, communication brief, and target group.
For the design part, I always start with a mood board where I put together all the ideas and elements I want to use. After this process, I had to use Adobe Illustrator to create a modern logo that best represents an ecological brand.
Finally, with Adobe XD I made the final webpage prototype using green and white colors to make wavy shapes and give a friendly background to the brand.